Swiss Premium Economy Class
OVERVIEW:
The purpose of this project is to create a marketing campaign that showcases the benefits and features of the newSwiss Premium Economy class seats, which offer wider space, more relaxed comfort zone, and lots of upgraded amenities.
PROJECT GOAL AND OBJECTIVE:
The goal of this project is to increase awareness and demand among potential and existing customers, drive traffic to the Swiss website and encourage customers to book their flights for the new Swiss Premium Economy Class seats.
CREATIVE STRATEGY:
Swiss Premium Economy’s #Luxurybythenumbers campaign strategically targets discerning travelers, spotlighting seat metrics, legroom, and amenities. By quantifying comfort and upgrades, the campaign entices passengers with precise tangible details, setting a new standard for in-flight relaxation during long-haul flights.
ART DIRECTOR: TASNEEM ALI
COPY WRITER: TASNEEM ALI
MENTOR: CHRISTOPHER TAIT