Coca-Cola
OVERVIEW:
To create “REAL MAGIC” campaign that establishes a compelling connection between Coca-Cola and the Gen Z audience, emphasizing direct engagement.
INSIGHTS AND GOAL:
The campaign makes Coca Cola a catalyst to question & make connections. Our demographic is shy and introverted by nature. The strategy seeks to empower Gen Z to overcome communication barriers, transforming Coca-Cola into a medium for genuine and personal interactions.
CREATIVE STRATEGY:
Coca-Cola becomes a platform to Open Up and “break the ice” with pre-written questions on Coca-Cola packaging to create a unique interactive experience encouraging Gen-Zs to pick up the bottle and start a conversation.
Retail Activation Campaign
Social Media Campaign
OOH Billboard
CUSTOMIZABLE QUESTIONS
By typing questions through pop-up booth, users can effortlessly input their desired questions with ease and can have a preview of their customized questions display on Coca-Cola packaging. This enhances engagement by providing a visual representation and screening test of questions, before the finalization of the printing process.
ART DIRECTOR: TASNEEM ALI, ALEXANDRA
COPY WRITER: TASNEEM ALI
MENTOR: CHRISTOPHER TAIT